![]() ![]() ![]() ![]() It began in earnest in early August, after a string of blown deadlines and teasingly cryptic Tumblr posts: Ocean’s site crackled to life with a bare-bones video stream capturing him in a workshop, wordlessly and methodically constructing what gradually revealed itself as a staircase. That feed gave way to Endless, a short film posted online in which dreamlike half-songs soundtracked footage cut together from the workshop sessions. The link between music and visuals was impressionistic at best, but the subtext was clear: Ocean is a craftsman, and craftsmanship requires patience. #PITCHFORK CHANNEL ORANGE REVIEW FULL#Ī day later, pop-up stores opened across the country, stocked with copies of Ocean’s Boys Don’t Cry, a glossy zine full of poems, photos of hot cars and hot boys and, affixed to one of its pages, a CD containing an album called Blonde. The title was stylized in accompanying art as the masculine blond - a grammatical tweak that gave the LP, intriguingly, two genders at once. If all these twists and turns left observers feeling dizzy, well, isn’t that exactly how Ocean wanted it? Apple Music, meanwhile, unveiled a different Blonde, its tracklist featuring slight modifications. On Blonde, dizziness is a common sensation. #PITCHFORK CHANNEL ORANGE REVIEW SERIES#. ![]()
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